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AI-powered tracking quality control

Know when your
tracking breaks.

Tag Insight compares your tracking plan with the data your websites, apps and server-side tracking actually send. Catch missing events, duplicate conversions and incorrect values so your team knows what needs fixing.

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Trusted by teams that depend on reliable data

Le FigaroSogecapFUNECAP GroupeCap AdrenalineLaserostopIZIPIZI
GDPR compliantISO/IEC 27001 certified

Find the tracking errors behind unreliable reports

A purchase counted twice. A missing transaction value. A conversion tag that stops firing after a release. Know what changed and where to investigate.

Give every team the same tracking plan

Define your events, required parameters and validation rules in one place. Keep analytics, marketing and developers working from the same specification as your implementation changes.

Give every team the same tracking plan

Get alerted when your tracking changes or breaks

Monitor live events against your plan. Find missing events, duplicate conversions and incorrect values without repeating the same manual checks after every release.

Get alerted when your tracking changes or breaks

Check the data sent to your analytics and ad platforms

Inspect tracking requests, events and their parameters. See the destination and the difference between the data you expected and the data actually sent.

Check the data sent to your analytics and ad platforms

How Tag Insight checks your tracking

Connect a source, define what you expect and check the data actually sent as your implementation changes.

Step 1

Connect a website, app or server-side source

Step 2

Compare live events with your tracking plan

Step 3

Investigate issues and monitor future changes

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See why analytics teams trust Tag Insight

From national media to insurance groups, data teams rely on Tag Insight to keep their tracking accurate in production.

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“Tag Insight watches our critical conversion funnels continuously. It brought real peace of mind: tracking incidents surface before they ever reach our reports.”

Digital Analytics team

Le Figaro

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“We run our tag QA on Tag Insight across our major projects. It has become the tool we trust for data quality control.”

Web Analytics team

Sogecap - Société Générale Assurances

Built to meet the standards security teams require

Reliable analytics starts with protected data. Tag Insight is ISO/IEC 27001:2022 certified, hosted in the EU and encrypted in transit and at rest, audited every year by an independent, COFRAC-accredited body.

Learn more about our security
  • ISO 27001
  • GDPR
  • EU Hosting
  • AES-256
  • COFRAC Audit
  • DPA Included

See which tags fire when your page loads

Check the tags, pixels and tracking requests detected on one public page, before interacting with the consent banner.

Check my tracking for free

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