About us
Built by trackers, for analytics teams
Tag Insight is an agentic AI platform for tracking automation, QA and audits, made for analytics freelances, agencies and in-house data teams who want to reclaim the 80% of time the tedious parts of tracking eat every week.
Our mission
Reliable tracking should not eat your week.
Tag Insight was born out of frustration. After years of shipping tracking for agencies and in-house teams, we kept watching skilled analysts lose most of their week to the same tedious work: writing tagging plans in spreadsheets, clicking through sites to QA tags, and rewriting documentation that was outdated the next day.
So we built the tool we wished we had: tagging plans generated from your site, automated tag-quality tests, audits that reverse-engineer an existing setup in minutes, and documentation that stays current on its own. Today, teams at leading media and insurance groups trust us to keep their analytics data clean.
We are a small, focused team of trackers and engineers, united by one belief: decisions are only as good as the data behind them.
How we work
Our values
Built by trackers
We come from the analytics trenches. Every feature starts from a pain we have lived ourselves: tagging plans, QA, recette, documentation, audits.
Automate the tedious
If a task eats hours without needing judgment - writing plans, clicking through QA flows - the product should do it. Your time belongs to analysis, not copy-paste.
Data you can trust
A duplicate event or a data-layer bug can skew weeks of reporting. We catch tracking errors before they ever reach your dashboards.