Audit any sitestraight fromyour browser
The Tag Insight extension brings QA DataLayer, Audit My Ad Tech and Reverse Tracking Plan to any website you open in Chrome, even without a tag management system. You just need a Tag Insight account.
Trusted by teams that depend on reliable tracking
Works with your whole stack
Connect every tag, pixel and platform you already use, with no custom plumbing required.
Lightweight, no slowdown
A tiny footprint that keeps your pages fast and your Core Web Vitals untouched.
Accurate, audit-ready data
Trust every number with continuous validation that keeps your tracking clean and complete.
Power your tracking with the market leader
Everything you need to build, audit and monitor trustworthy tracking, in one platform.
Test the dataLayer on any page, as you browse
Validate a site's dataLayer against its tracking plan while you navigate. Each run is captured as a job you can inspect and turn into a report in the Tag Insight app.
- Works without a TMS installed
- Every run saved as a job
- Results open in the Tag Insight app
- Reports ready to share
Rebuild the tracking plan of any site you inherit
No documentation? Capture the tracking that actually fires while you browse and let Tag Insight reconstruct a complete, structured tracking plan from it.
- Captures real fired events
- Structured plan, not a spreadsheet
- Ideal for site handovers and audits
- One click from the popup
Clients and projects, one click away
The extension is signed into your Tag Insight workspace: pick a client, pick a project, and every capture lands in the right place, ready for the team.
- Client and project listing
- Captures filed automatically
- Same account as the app
- Free to install
Advanced controls for reliable analytics
Scheduled scans, role-based access and audit-ready reports for teams and agencies.
- Scheduled scans
- Audit reports
- Role-based access
Ship tracking you can trust today
Start your free trial, audit your tracking and keep every tag firing the way it should.
Integrate on any platform as your business grows
We are platform-agnostic and work seamlessly with your analytics tools, tag manager, website builder or custom-coded site.
Get started for freeFrequently asked questions
A tagging plan is the single source of truth for everything you track: events, parameters, naming conventions and the pages they fire on. Tag Insight turns that plan into a living spec you can audit against, so your data stays consistent across every team and tool.
Tag Insight crawls your site and replays real user journeys, capturing every tag, pixel and dataLayer event as it fires. It then compares what it sees against your tagging plan and flags missing, duplicate, misconfigured or broken tags with the exact page and step where each issue happens.
Yes. Tag Insight reads your Google Tag Manager containers and validates GA4 events end to end, including custom dimensions and parameters. It also detects most major pixels and analytics vendors, so you get one unified view of your whole tracking stack.
We run scheduled checks on your key pages and conversion flows around the clock. The moment a tag stops firing or starts sending bad data, Tag Insight alerts you by email or Slack so you can fix it before it costs you reporting accuracy or ad spend.
No. Tag Insight is no-code by design. You connect your site, point us at the journeys that matter and we handle the rest. Developers can dig into raw event payloads when they want to, but day-to-day monitoring needs zero engineering time.
Yes. You can start a free trial and run a full audit on your own site in minutes. You will see exactly which tags are healthy, broken or missing before you decide to upgrade.