Question 1

What does Tag Insight do?

Accepted Answer

Tag Insight automates the tedious parts of web tracking: it generates tagging plans, tests tag quality automatically, audits existing tracking and documents it on the fly.

Question 2

Who is Tag Insight for?

Accepted Answer

Freelance trackers, digital-analytics agencies and in-house data teams who want to spend less time on tracking busywork and more on analysis.

Question 3

What is a tagging plan?

Accepted Answer

The spec that documents every event, parameter and data-layer variable your site should send to your analytics tools. Tag Insight builds and maintains it for you.

Question 4

How does automated tag QA work?

Accepted Answer

Tag Insight runs your site through a Google Tag Manager pixel and checks the right tags fire with the right values, flagging missing, broken or duplicate events before they reach production.

Question 5

Can Tag Insight audit an existing GTM setup?

Accepted Answer

Yes. It reverse-engineers your current tracking, surfaces every tag, trigger and hit, and highlights gaps and redundant tags in minutes.

Question 6

Does it work with GA4 and Google Tag Manager?

Accepted Answer

Yes. GA4, Google Tag Manager and Consent Mode v2 are supported out of the box, alongside common third-party tags.

Question 7

Do I need to write any code?

Accepted Answer

No. You can audit, test and document your tracking without code, then export the tagging plan to a spreadsheet or push it to GTM.

Question 8

Is there a free trial?

Accepted Answer

Yes, every plan starts with a 14-day free trial with the full Pro feature set.

Frequently asked questions